The On-Call GM
Branding, web development, and print template design
The On-Call GM is a blog focused on the topic of gaming writing. After being run previously on templated services like Blogger, the client wanted something they could work with in more detail.
Focus on the text was crucial to the design of the site. Since subjects like keywords and formatting were vital, the design was minimalist, using only minor colour elements to separate form and content. Additionally, integration of an "emote"-styled system into the CMS was a special request by the client, causing the need for some customization of its Textpattern content management system.